济南装载机企业面对的问题

1、装载机制造企业众多，导致市场竞争激烈
由于装载机行业归属不明确，济南装载机至今没有统一的国家技术质量标准，绝大多数产品都是在四轮拖拉机的基础上开发出来的。此外济南小型装载机目前所使用的配套件主要来源于拖拉机和轻卡，没有装载机所需要的低速重负荷专用桥、专用箱等关键配套件，甚至包括小型装载机专用的工程轮胎。由于技术含量很低，导致小型装载机行业门槛非常低，任何企业都可以十分轻易地进入或退出。
As the loader industry attribution is not clear, Jinan loader has no uniform national technical quality standards, the vast majority of products are developed on the basis of four-wheel tractors out. Also Jinan small loaders currently used spare parts mainly from tractors and light trucks, loaders needed no special heavy-duty low bridge, special boxes and other key component parts, including even small loaders dedicated engineering tires. Due to technical content is very low, resulting in a very low threshold for small loaders industry, any business can very easily enter or exit.

2、价格竞争激烈导致企业利润率降低
正是由于小型装载机企业的实力十分有限，产品技术含量又不高，导致绝大多数企业在参与市场竞争的过程中基本上都是采取价格竞争单一手段，以售出产品为主要目的。由于过度的价格竞争，目前小型装载机生产企业普遍盈利能力低下，销量上的繁荣并不能掩盖整个行业的生存危机。
It is because of the strength of enterprises small loader is very limited, not high-tech products, the vast majority of companies involved in the process leading to competition in the market basically means taking a single price competition to sell products for the primary purpose. Due to excessive price competition, the current mini loader manufacturers generally low profitability, sales and prosperity on the industry as a whole can not cover up the crisis of survival.

3、市场开拓困难，营销渠道有限
小型装载机的用户群体集中在农村，目前能够覆盖农村用户的只有农机销售网络，建筑机械和工程机械销售网络都只能部分覆盖农村。和大型装载机销售方式相似，小型装载机也要求代理商或经销商能够主动向用户销售产品和向用户提供规范周到的售后服务，而农机经销商多习惯坐店经营，没有专门的销售队伍，也没有专门的服务队伍，更难奢望市场策划、客户管理等。建筑机械经销商与农机经销商也有很多的相似性，而工程机械经销商又不习惯与农村用户打交道。因此，小型装载机市场没有成熟的销售网络，在很大程度上影响了市场发展进程，一方面不能实现对用户的引导作用，另一方面又不能实现对厂家的促进作用。
User groups focused on rural small loaders, rural users are currently able to cover only agricultural sales network, construction machinery and engineering machinery sales networks are only partially covered the countryside. Similar sales methods and large loaders, mini loaders also require active agents or distributors can sell products to users. And to provide attentive service specification, and farm machinery dealers and more accustomed to sitting on store operations, there is no dedicated sales team, there is no dedicated service teams, harder to expect market planning, customer management. Construction and agricultural machinery dealers dealers also have a lot of similarities, and engineering machinery dealers without accustomed to dealing with rural users. Therefore, small loader market is not mature sales network, largely influenced the development of the market process, one can not achieve the guiding role of the user, on the other hand can not be achieved to promote the role of manufacturers.

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济南装载机：http://www.sdyongbaojixie.com/